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What is content strategy?

What is content strategy?

This post is the third in my content marketing fundamentals series. The first looked at what content marketing is and the second covered how content supports the buying cycle.  Marketers are guilty of using their fair share of buzzwords. One you may have heard lately […]

How to use content to support the buying cycle

How to use content to support the buying cycle

Attracting people to your site, engaging them with your brand, and converting them to customers is no mean feat. People don’t become loyal to brands overnight. To pull it off, you need marketing that’s compelling and consistent. One way to achieve this is content marketing. […]

What is content marketing and how does it work?

What is content marketing and how does it work?

I bumped into an old friend I hadn’t seen in years today and she asked me what I was up to. I told her excitedly I’d just launched my own content marketing consultancy. All I got back was a rather blank stare. As ex-agency folk […]